COCO in the Metaverse

Coco in the metaverse approaches a phygital experience to create a boundary-breaking retail experience. Their audience embarks on a VR heritage journey, exploring the maison’s past, present, and imagined future through immersive storytelling. The experience continues with an AR runway show, offering front-row access to collections in 3D — allowing users to interact, style, and shop in a fully virtual environment. Coco in the Metaverse redefines what fashion could feel like in an increasingly digital world, fusing legacy with innovation in a bold new way.